Five Ways an Early Childhood Copywriter Grows Your Parenting Business
You are a business owner, probably a parent, maybe a solopreneur or mompreneur (so many new terms). Your chosen mission is to help parents show their children a kinder world. It seems simple enough, right?
Enter what I like to call ‘The Little Voice’:
“Half of all new businesses fail.”
“Others are doing it better than me.”
“I’m not business savvy.”
“I can’t.”
Do you know why half of all new businesses fail in the first five years? I’m sure you’ve seen the lists. Some blame poor business planning, others blame ineffective employees or not enough sales.
But it boils down to one thing: they run out of money.
“But Heather, surely the best product will sell itself?” I wish the world were that simple (or maybe I don’t, because then I would have to find another passion as a career).
Even though you have the best childhood products out there, parents, teachers, and caregivers still have to FIND you. And they have to move through the sales funnel effortlessly.
As a business owner, you don’t have loads of time to learn marketing trends (and then relearn them every time search engines change things up).
Read on to learn how an early childhood copywriter grows your business in a fraction of the time, or schedule a call with me to discuss your business goals directly:
Uses SEO to Increase Organic Traffic that Converts to Customers
Consumers want answers, and they want them quickly. Especially parents.
In fact, they want answers so quickly that 75% of searchers never scroll past the first page of results.
I don’t blame them. Parents have so much on their plates already- trying to remember the washing, planning dinner, and searching for the closest toy store for the birthday party this weekend they forgot about, all while the baby is screaming.
Realistically, they don't have the time to filter through hundreds of search results with a critical eye.
This might seem daunting. Or like you can never compete with big-name brands who show up at the top of the list EVERY DANG TIME.
A quality parenting copywriter uses content writing and SEO strategies to get you to the top of Google.
This means parents don’t have to work to find you. You’re right there in front of their face, right when they need you.
Move the Right Consumers Through the Funnel to Increase Customer Loyalty
Yes, I did say “the right consumers.” You may think the more customers, the better, but you want to make sure your customers are your kind- the kind who will be repeat customers and who will shout your brilliance from the rooftops.
You’ve seen it happen before. A fantasy book with a one-star review, and the commentary says, “I don’t like fantasy books, but I thought I would try this one. I still don’t like fantasy.”
You want to get your website and products in front of the right audience, move them through the pipeline effortlessly, and develop them into loyal customers.
The likelihood of selling to a repeat customer is as much as 70%, compared to 5% with a new customer.
An early childhood copywriter uses impactful sales copy to bring in loyal customers and keep them.
That means a loyal fanbase for you, with repeat customers saying, "You HAVE to get this" to their closest parent friends.
Build Credibility to Position Your Brand as a Leader
An effective parenting copywriter knows the ins and outs of parent concerns. What do parents want to learn about? What are parents concerned about? What’s in it for them?
Parents support brands that genuinely care about their children. Having a great product on store shelves is no longer enough.
Society has adopted the ‘vote with your dollar’ mentality. You must prove your devotion to earn a parent's trust. Blogs with useful and current information are a leading way to showcase parenting knowledge.
According to HubSpot, “Companies with blogs produce an average of 67% more leads monthly than companies that don't blog.”
A skilled copywriter focusing on early childhood education identifies parent worries and utilizes blogs to solve those worries for them.
A parent who thinks of you as an expert will trust you when you say your product is right for their children.
Attract Customers By Having a Strong Online Presence
A solid online presence is no longer optional for a business to survive, let alone thrive.
We all watched in horror as Toys R Us and Blockbuster shuttered their doors because they refused to keep up with the times. This is not surprising, considering 90% of consumers buy from brands they follow on social media.
A parenting copywriter maintains a strong brand voice across all platforms, effectively cementing your online presence. They will creatively repurpose content to best suit your ideal audience across each faction of the webosphere.
Increase Revenue While Freeing Up Your Time
You became a business owner to control your schedule, so nobody could tell you when to work and how to spend your days. In a word, you wanted freedom.
Think about it.
After a long day of meetings, product development, and running your company, would you rather:
Spend hours researching SEO Keywords, doing market research, outlining, and writing -OR- curling up with a good book and some hot chamomile tea
Be constantly running the gears in your head to come up with new social media content -OR- take a nap on the beach, letting your mind relax to the crashing waves
Stay holed up in your office with leftover pizza while you work into the evening writing your weekly newsletter -OR- have dinner with your kids and be able to enjoy their laugh while they tell you the story where their teacher had mismatched shoes that day
Using an early childhood copywriter grows your revenue with well-researched, scientifically-backed strategies.
Speak directly to your client base in a curated brand voice. Prove your knowledge and dedication to their children. Create loyal customers. Increase revenue.
Reserve a spot for your 15-minute consultation now to put your goals to paper and grow your revenue fast.