Expert Copywriter + Strategist for Early Childhood Brands
BOOST YOUR REVENUE · EXPAND YOUR REACH · CONNECT WITH CYCLE BREAKERS
You are a magic maker for parents and children
You work tirelessly every day to fill the world with wonder and amazement for children. You provide support for teachers in a world that largely ignores them. You create safety and comfort for parents who are probably overthinking every decision they make for their kids.
Where is your support?
After product development meetings, Q4 earnings reports, and customer service overload, you’re burnt. Marketing efforts get pushed to the back burner. Important email campaigns have to wait till next quarter. And don’t even get me started on the blog you keep meaning to revive.
And because of this, your business growth has plateaued.
Let’s kick your business growth into high gear
As an expert early childhood copywriter, I use compelling copy to establish search engine authority, build trust with your ideal audience, and convert them to loyal customers.
My extensive sales and marketing background, coupled with my passion for early childhood, means you get academically-researched, dynamic, well-formatted copy and content.
This means higher revenue and lower stress for you.
Who needs a parenting copywriter?
If you are a…
Parenting Coach
Sustainable Toy Brand
Inclusive Children’s Clothing Brand
Midwife, Doula, or Birth Center
Childcare Provider
Maternity and Childhood Photographer
Mindful Sleep Consultant
Play Therapist
Or any other empathy-focused early childhood professional
Your product needs to get into the hands of parents. Your message needs to be heard by all the little ears. Your voice needs to be heard.
Here's How I Can Help
From $3,200
76% of consumers have bought a product based on social media posts
Lead Magnet and Opt-In Page
Long-form Sales Page
Social Posts and Email Sequences
From $2,300
53.3% of all web traffic comes from organic search, with only 27% coming from paid search
SEO-Optimized Website
One SEO-Optimized Pillar Blog
Four SEO-Optimized Standard Blogs
From $750
Effective email marketing can earn you $40 for every $1 spent (that’s 4,000%!)
Lead Magnet and Opt-In Page
Welcome Email Sequence
One Newsletter
With me as your early childhood copywriter, you always receive:
Current and fully researched SEO keywords
Your unique brand voice
1 round of edits per piece
Easy-to-Read formatting
Backend SEO (meta descriptions, image alt text, etc.)
Royalty free images
Clear CTA (call-to-action)
Dedicated customer service
Portfolio
LEAD CAPTURE LANDING PAGE (Copy + Design)
With extensive market research and showcasing my client’s unique offer, readers are taken through a journey of doubt to confidence to action.
I use sensory storytelling and emotional techniques to drive the reader to schedule a tour.
I use well-research SEO keywords to attract a specific audience, skimmer friendly formatting, and have a clear CTA in several locations.
About Your Early Childhood Copywriter
Nice to meet you, I’m Heather!
And just like your ideal client, I am a parent. I am a cycle-breaker mom. An attachment theory mom. A working mom. A mom who believes the next generation deserves an empathetic and sustainable world.
When I started my parenting journey, I struggled A LOT. I did not feel supported. This is exactly why I know how important the work YOU are doing is for the world.
And why I’ve decided to use my 10+ years of sales and marketing experience to elevate your voice. The work you are doing is powerful and it is crucial for the world to hear it.
Let’s make a difference together.
You may be asking yourself:
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The Discovery Call - we discuss your goals, dreams, inspirations, and your current marketing/SEO knowledge.
The Proposal - I email you a proposal detailing how I will save you time and bring more traffic and sales to your business. I will also recommend a test project based on our talks. Payment due upon acceptance.
The Test Project - this will help us learn each other’s processes and make sure we are a good fit.
The Retainer - once I have dazzled you with the test project, we will continue with your monthly goals.
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For retainer packages, I require 50% at the beginning of the month and 50% on the 15th. For single services, I require full payment upfront.
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Yes, we can put together a custom package that fits your needs.
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The next step is to chat with me about your goals. Get in touch below!
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
Your 15min Consult
We will go over your:
Goals - What are your general business goals and your immediate copywriting goals?
Inspirations - Whether it’s someone you admire or your biggest competition, I want to hear it.
Current marketing strategy - Tell me about what is and isn’t working. Have you had a project go especially well in the past? One that kind of fell flat?
Expectations - I want you to walk away (or sign off) of this call with clarity on the next steps.
Not ready to book a call?
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