You’ve got the mission. I’ve got the words.
Whether you're launching something new or trying to make your message hit harder, I help you say what you mean—without sounding like everyone else. Think strategic copy with personality, clarity and conversions without the cringe.
If you're ready to sound like you (but sharper), let's talk.
SEO & email marketing for brands that give a damn.
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SEO & email marketing for brands that give a damn. ✴
The Heather Writes Copy Approach
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Lead with strategy.
Every word has a job to do. I dig into your audience, your goals, and your keywords before I ever touch the keyboard.
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Voice-driven content.
Forget the plug-and-play scripts. Your copy should sound like you on your best day—clear, confident, and impossible to ignore.
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Clean copy that converts.
I write copy that connects and gets clicked. No fluff, no filler, just words that do the heavy lifting so you don’t have to.
About Your SEO & Email Marketing Specialist
Hey, I’m Heather! SEO expert, marketing extraordinaire, entrepreneur, and—my fav title—mom.
As a mom entrepreneur, I know firsthand what it's like to juggle client deliverables while helping with homework and trying to find time for my own business marketing. Those late nights staring at my own website, struggling to see the forest through the trees, taught me an invaluable lesson: sometimes you need fresh eyes with technical know-how to make your business visible.
My journey began when my own beautiful website sat collecting digital dust while competitors with inferior services ranked higher in search results. Frustrated by vanity metrics that didn't pay the bills, I dove headfirst into the world of SEO and email marketing, determined to create systems that would bring clients directly to my doorstep without constant social media hustling.
Now I use my data-driven approach and knack for capturing authentic voice to help other mission-driven businesses get found by the people who need them most. I transform invisible websites into lead-generating machines and craft emails that convert subscribers into clients.
Let's make your website work as hard as you do.
What I give a damn about:
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Good over evil
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Empowerment through knowledge
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Transparency, no gatekeeping
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Efficiency & impact
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Ethical marketing
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Being bold & a little funky
Why work with me?
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No Gatekeeping, No BS
SEO and email marketing shouldn’t feel like a secret club. I break down complex strategies into clear, actionable steps, so clients understand how and why their visibility is growing.
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Efficiency Without the Fluff
I don’t waste time on drawn-out processes or unnecessary back-and-forth. My strategies are lean, effective, and built to deliver results quickly without sacrificing quality.
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People Over Algorithms
I optimize for people first, not just search engines. Every SEO and email strategy is designed to help real brands connect with real humans, not manipulate rankings or trick customers.
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Collaboration, Not Just Execution
Clients aren’t just handed a finished product—they’re brought into the process. I work with brands as strategic partners, ensuring they feel informed and empowered along the way.
Write Your Way to Freedom is a prestigious, comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
This is The Glamplifier & she’s here to amplify your mission while you sleep.
The Glamplifier is the Heather Writes Copy unofficial mascot and your late-night SEO hype woman. She’s the behind-the-scenes energy that keeps your website visible, your content optimized, and your brand steadily attracting the right audience—even while you’re off the clock.
She's not an algorithm chaser, but a visibility amplifier who brings peace of mind to your online presence. And she looks damn good while doing it.
I want to work with you if you are...
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A sustainable or ethical brand that's dedicated to making a positive impact and needs marketing that aligns with your values while still driving business growth
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A woman or BIPOC-owned business looking to increase visibility without compromising your authentic voice or getting lost in the noise of mainstream marketing
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A rebellious-but-rooted founder who’s done playing by bro-marketing rules and wants strategy that feels good and gets results (because selling your soul isn’t part of the business plan)
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A gender-neutral or body-neutral brand that's challenging industry norms and deserves SEO that helps like-minded customers find you
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A mission-driven entrepreneur who's tired of marketing advice that feels disconnected from your ethical business model and commitment to inclusivity
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An established business that wants your website and email marketing to match the thoughtfulness and integrity you put into your products or services
Frequently asked questions
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Short answer? You can start with one—but they work best as a team.
Think of SEO as the traffic magnet (bringing the right people in), and email as the trust-builder and conversion engine (turning them into buyers). If you’re brand new, I’ll help you prioritize based on your goals and timeline.
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Great question. (Also: I don’t believe in smoke and mirrors.)
SEO is a long game—it can take a few months to see real traction, but the payoff is compounding. Email, on the other hand, is your fast-acting secret weapon. You can start building trust, clicks, and conversions within days. Together, they help you grow sustainably without relying on social media or paid ads.
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You bet your disco ball I will.
My superpower is writing copy that sounds like you—only sharper, clearer, and a touch more persuasive. I use customer interviews, brand voice exercises, and deep research to make sure your voice shines through in every headline, CTA, and welcome sequence.